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The Trillion-Dollar O2O Opportunity
Some interesting dialog on ad exchanger today about bringing brand dollars online. Obviously a topic near and dear to our hearts here at Brand.net, even though I think this particular framing of the...
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DVRs will cut TV advertising in half over the next 5 years
More evidence of the large and growing holes in the TV advertising dike passed with little fanfare a ways back. I continue to be surprised at the relative lack of coverage (that is, other than mine)...
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“Focus on branding helps display…close the gap”
Just a quick post to call attention to today’s article in eMarketer. Display will grow significantly faster than Search over the next several years, with Display well on pace to be the largest online...
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An Inconvenient Truth
An interesting piece yesterday from Adam Cahill of Hill Holliday, with some great thinking on how to address the quality challenges posed by the evolving real-time digital media landscape. As Adam...
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Google launches Display Network Reserve
John Ebbert of AdExchanger and we here at Brand.net noticed the same thing on Google’s earnings call last night – the launch of Google Display Network Reserve, “which gives advertisers the opportunity...
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More on GDN Reserve
Today’s Ad Exchanger published more commentary on Google’s GDN Reserve announcement last week. Views from senior execs at VivaKi (Publicis) and Group M (WPP) rounded out the additional commentary from...
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Go Neal!
Some very interesting tidbits in Neal Mohan’s post on the Google blog yesterday. First is that Google sees display inventory per user declining 25% by 2015. This is a pretty interesting prediction...
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Where’s the “LUMA slide” for branding?
Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL. As Brian put it: “The truth of the matter is much of the machinery of the programmatic buying landscape,...
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Programmatic Branding
Today’s AdExchanger roundup highlighted a great presentation by Bob Arnold of Kellogg Company. His talk was on brand marketing via programmatic buying. We obviously hear a lot about programmatic...
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Great Creative from Merrill
I just saw this campaign on Y! Finance and it caught my eye, half as a consumer and half as an ad guy. Clicks through to microsite here. As I have mentioned before, the creative really matters and...
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